Sunday, November 8, 2009

EBay Becomes an "Inside Source" for Fashion

Lovers of fashion have found a new venue for their shopping expenditures in the last decade. As a shopping junkie myself, I have trekked far and wide for major purchases - from outlet shops in Virginia, to Canal St in New York, and I even roamed the streets of Cork, Ireland in awe of European fashion - so different from that of my hometown.

But suddenly, with the widespread availability of the internet, shoppers didn't even have to leave home. With the click of a mouse a plethora of tops, bottoms, shoes, bags, and accessories were at their fingertips. The sales were coming to them!

Now some people have always been willing to spend more than I, sacrifice a little more in the name of fashion, but I have always been a fashionista on the cheap. I scour sale racks, hunt down bargain buys, and consider Bluefly out of my price range. So yes, I do look on EBay occasionally for my fashion fix. And now EBay wants to be one of the top choices for fashion gurus everywhere.

EBay has now started a fashion magazine. This Wednesday The Inside Source will be introduced to the public as a marketing effort. The magazine will feature trends as established by the purchases of EBay customers. An interview with Eva Longoria's stylist is one example of a feature article in the magazine. The article will then link to Longoria-inspired articles.

The magazine is essentially a way to help those who have never used EBay begin using it, as the website can be overwhelming for newcomers.

NYTimes.com: EBay Starts a Fashion Magazine

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