Fashionable and Tech Savvy?

Fashion designers are embracing the age of technology. They realize that with the advent of the internet and trendy new gadgets, they can broaden the scope of advertising and make it tremendously simpler to purchase their clothes.

The iPhone, probably the trendiest gadget on the market, has found plenty of ways to target fashionistas and tech savvy individuals alike. The iPhone has replaced chic wristlets, tennis bracelets, and cute mini-pets to become the most coveted fashion accessory of the year.

But have you ever thought of spending $1000 on a cell phone case? Apparently someone has. Japan's phone company SoftBank has released a line of cases hand crafted and designed to look like a samurai, with a "famous warrior's characteristics". They're made of laquer with gold specks - does that make the significant price tag worth it?


Softbank's Japanese Texture (In Japanese)

- Major fashion labels are also cashing in on this iPhone craze. Chanel debuted their app which allows fashion techies to view the latest runway show.
- Style.com's app now makes Fashion Week almost instantly available to the general public by streaming videos from the shows to your phone. They even made Fashion Week's "Fashion's Night Out" accessible to the entire nation, making it possible to see what stores participated, along with events and celebrity appearences. A perfect app for your fashion week itinerary!

-Seventeen Magazine makes it easy to find and buy clothes by allowing consumers to search their app by product, trend, or price and even reserves final selections at the store closest to you.

Technology in Starring Role at NY Fashion Week

And the iPhone isn't the only mobile phone making a splash off the runway. Microsoft Windows new mobile phones, available October 6, will give you the opportunity for designer backgrounds from Diane von Furstenberg, Vera Wang, Isaac Mizrahi, Rock & Republic, and Ron Arad.